How To Do Influencer Marketing Right In 2018…. [Must Read For Nigerian Brands]

How To Do Influencer Marketing Right In 2018…

Last week I did a post on how bloggers can brand themselves to get better collaboration. However, there is also a lot to be learnt by brands also. So, I thought why not do a similar post for business owners? Then, I realised I already did a post in details which I will is linked down below, just in case you missed it. 

Again, most of these points are what bloggers want and ways they wished to be approached. You can not just judge or classify influencers/bloggers based on numbers on Instagram alone. There are more to be noticed and pay attention to. Click the link below then you will understand what I mean better.

Quote from last week post:

Just in case you are wondering what you are paying for, here is a brief breakdown: Photography, Editing, Creative directing (Shooting needs planning and direction), the platform for exposure and blogger “reputation” as they are basically standing for your products/service in front of their audience. The recommendation goes a long way, people will basically hold them responsible if your products don’t meet up to expectations.

Link: The Ultimate Guide To Successful Influencer Marketing On Instagram

marketing in nigeria

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About Maryam Salam 19 Articles
Maryam Salam is the founder and chief-editor of She studied BA Fashion Marketing and Branding Degree (Business Dev) at Nottingham Trent University, the UK in 2016 and currently completing her MSc degree in Entrepreneurship & International Business while working as a part-time stylist at Karen Millen. She has collaborated and worked with several brands both in Nigeria and abroad such as ASOS, Next, Accessorize, Maju, Grass-field etc. If she isn’t busy running around for meetings/shopping her next style content pieces. Maryam can be found creating fashion contents or working on developing business strategies for small and upcoming businesses. You can catch up with her personal fashion style and lifestyle in general here.You can also get in touch with her through mail: or on social media @itsmaryamsalam (Instagram)

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